Google has been developing the strategies within to cleanse the look and feel in the global context. Quite evidently, the focus and the commitment have paid off to deliver ever clearer and transparent services from Google. The efforts to clear up the mess has not been a surprise move by Google, but only fewer times did Google consider the better prospects for those contrasting ad services on Google. In has been reported the new expanded text ads has been the latest addition to the roster of Google that is supposedly believed to be more successful in the coming years.
In essence, the replacement of the old text format will allow advertisers to have more space to display their ads. In more precise terms, advertisers will be able to add another 35 characters in the headlines and a combo of 80 characters in addition otherwise, to each of their ads. However, the change is supposed to be live from 31st of January, 2017. However, the experts have opinionated that these are bound to some visible changes in the ways advertisements are bound to reach the target audience. Let us review some of the projected changes.
- Increased conversion rates
Expanded ads are just better and there is no reason on why there should be any confusion. As the subsequent outcome, there is bound to be an increase in the conversion rates as projected by the experts. It has been however observed that conversion rate was 11.19% on the new advert as compared to an earlier format that had a rate of about 8.57%, which translates into an increase of 21.9% with the change of format.
- Increased click-through rate
The early tests on WordStream have noticed that the click through rate (CTR) will increase by around 20%. The same is bound to hit the mainstream adverts for almost the whole year.
- Transition of adverts calls for that extra work
With the change, it is estimated that advertisers will have a busy time ahead. As observed, the account manager on Google has to engage in migration of all the old adverts into an expanded format which calls for a great deal of work, to begin with. This, however, is not bound to bother the lower crest of the advertisers but has to be a great deal of work for the big shot advertisers.
Conclusively, it is a great deal of change from Google and possibly the biggest update to date in the context , even though it might look a little derailed from the mainstream efforts from Google in the last few years. Although it is quite obvious that the transition to the new format has a lot of benefits in store, just waiting to be pulled off. Also, the studies and the opinions of the experts have indicated the growth by around 20% in CTR on an average. Anyhow, it calls for a great deal of work and you better get the reserves with the Adwords editors, Excel, and Scripts to get the efforts on the path. It should make the efforts easier.
Search ranking is quite fluctuating. One day, you see your website soaring among the top rankings, gaining a multitude of traffic and the next day when you think you cracked the Google results, you would see the rank fallen down drastically.
Or it could be, despite your sincere efforts and best practices you know to optimize search results, you are not regarded for specific keywords on the search engine. Here are some of the reasons what you should do to simply optimize your rankings.
- Have A New Website?
Have patience. Some keywords take longer time to rank high, maybe like months. A new site gets indexed after 2 to 3 weeks of its launch, which becomes a part of search engine results after this period, but with no guarantee of higher or lower rankings.
You can check if your website is indexed or not by typing the site: yoursite.com in Google. If it displays no results, it means your site hasn’t been indexed. You can manually find your site too, though Google usually finds it on its own if your website is anyway liked with Web elsewhere through articles published on your site, blogs, even if linked with social sites.
- High Volume Short Tail Keywords
There was a time when short tail, high volume keywords was the rule. The content used to circulate around these keywords, phrases, and webmasters would build the keywords rich link and could just watch their website gain higher rankings in results.
However, such strategies do not work anymore. Websites using long keyword rich links were penalized for providing deflecting content by using unnaturally acquired keywords.
Now, using short keywords will drive more audience and traffic to your site whereas, long focused keywords will drive the targeted traffic.
- Content Quality
‘Thin’ content is the content you should not post at all. Thin content is the content which is posted by the webmasters just for the sake of adding content to website. This way the real value of the content gets lost.
There are two types of such content, one that can also result in manual action against your website; other – the content which even if not posted will work the same as when posted. This type of content is useless.
- Have Involuntarily Blocked Google From Your Site?
There may be chances, you could have unintentionally or without you being aware of have, blocked Google from accessing your site. The most common of such errors is in robots.txt file. For this to check, just visit the backend and if you get to see something like this:
You have blocked Google from accessing the site. Fortunately, remove this code and you can better the situations.
- Are You Making Use of On-Page SEO
On page SEO can do wonders to your site. Make proper use of tags like H1, H2, and H3, use bulleted lists, use Meta tags and descriptions. These things are loved by Google bots and reward you by providing better ranking.
- Do You Have Enough Inbound Links?
Linking is the way to go! A properly linked website, among other pages of the website, will help Google bots in crawling through the pages, thus making its work easier. Use anchor tags and links to do this. You may also work hard to achieve external links by directory submissions and social bookmarking.
- Do You Have a Mobile Responsive Website?
With the recent release of Mobilegeddon, Google has started punishing websites which are not mobile friendly by snatching the top positions from them. So, if your site is not yet mobile friendly, it is high time that you work on this.