Advertising on social media platforms is one of the most common aspects of today’s digital advertising world. The reason we choose social media structures like Facebook, Instagram, Twitter and the likes is that they provide access to a wide base of customers in one place. This does become a potential platform for marketing campaigns.
But is it really worth it? Do Facebook advertising campaigns really bring about positive results? Let us have a look.
Benefits of Facebook advertising:
A majority of your audience is present on Facebook. Thus, there are high chances that you will find potential customers in the database. With around 22 billion ad clicks per year, Facebook is bringing business to new and established entrepreneurs across the globe.
- Advertisement fees
There are two aspects to the advertising processes on Facebook. First, contrary to popular belief Facebook advertisements are not free. You are getting organic leads from the advertisements posted, but they come for a price. On the other hand, compared to what the online marketing channels charge, Facebook charges only a fraction of the total amount and provides a bigger client base. Thus, Facebook is practically and essentially free for the marketing campaigns.
- Targeting capabilities
Facebook comes with amazing targeting capabilities. Not only are there different kinds of advertisements like pictorial ads, video ads, and the likes, but you can reach out to people all across the world, even the President of the United States.
One of the best aspects of Facebook marketing is remarketing. This is the process of reaching out to those people who have already visited your page on Facebook and foster an interest in your products. These are leads are on-the-fence. Facebook helps convert these leads into successful ones, giving high conversion rates for partially-convinced customers.
- Lookalike audiences
What happens once you have found yourself a strong audience base? You clone it to get more clients. The process is simple. Facebook has a new feature called ‘Lookalike Audience’ where it will narrow down your potential clients to a list of custom clients and then find you similar customers from their database. This helps your ad reach out to more people.
There have been situations where the news of Facebook ads being fraud was doing the rounds. But, essentially, over the years, Facebook has provided budding entrepreneurs with a platform to expand themselves. There are two aspects to promotion and marketing. In one situation, you can increase your brand presence, popularity, and visibility taking help from the social media platform. But, more importantly, you would need conversions on the leads. The objective of any advertising campaign is to build the base of customers and that is where Facebook stands up amongst the rest.
Facebook makes things comfortable for entrepreneurs and marketing campaigners by customizing the ads. For instance, if you want visitors from your Facebook page directed to your website, the ad will be custom-made accordingly. Teamed with Instagram, the marketing platform of Facebook works rather well for businesses.
Source: Disruptive Advertising
Facebook has started rolling out a fresh layout for the Facebook pages in 2016. In this article, we will tell you about the changes, and summarize the essential areas that have changed. These changes must be reviewed by the business owners to ensure that their content and page images look good, and also make sure that they are focusing on relevant tabs properly.
1) Page cover images are much clearer
Before, the logo stayed over the cover image. The new layout is designed so the logo stays alongside the cover image to the left side, which allows the whole cover image to be viewed. This is a vital move for passing across a powerful message to the page visitors! Now, brands must focus on designing their cover page accordingly for maximum benefits.
2) The logo is moved
As discussed above, the page logo stayed on the cover image at the bottom of the left-hand side of the image. But in this layout, the logo is separately situated on the left side of the column area. The size of the logo is enhanced a bit, implying that anyone who uploads a smaller logo picture can see clarity loss. Hence, brands must upload a larger, clearer logo now.
3) Page tabs are clearer and organized
The page tabs that were beneath the cover picture earlier are now situated on the left side menu beneath the logo. Each tab seems like it is listed and these tabs could be removed if they are redundant or old. This is a good development, as it will enhance the reviews and services of the tabs. Facebook is setting up the pages like mini websites with this kind of a design.
4) Like, Share, and Message buttons now come beneath the cover image
Earlier, Like, Share, and Message buttons were overlayed above the cover image and aligned at the center. Now, these buttons are still beneath the cover image, but are located to the left side. In coming days, this can make way for a couple of more menu buttons alongside if Facebook comes up with something else to position there.
5) Call To Action is moved and made bigger
The Call To Action feature stayed over the cover image on the top, and wasn’t really prominent. But now, Facebook has turned it bigger, and has moved it to the right side of the page with a distinct blue color. This is expected to produce more click through rates as well as conversions.
6) The business category of your page is made prominent
The business category of the Facebook page is now aligned to the right-hand side, and is located below the button for the Call To Action. This has the potential to emphasize the category of the page much more distinctly.
These are some of the changes that have been made in the new layout of the Facebook page, and brands must make the most out of it!