Advertising on social media platforms is one of the most common aspects of today’s digital advertising world. The reason we choose social media structures like Facebook, Instagram, Twitter and the likes is that they provide access to a wide base of customers in one place. This does become a potential platform for marketing campaigns.
But is it really worth it? Do Facebook advertising campaigns really bring about positive results? Let us have a look.
Benefits of Facebook advertising:
A majority of your audience is present on Facebook. Thus, there are high chances that you will find potential customers in the database. With around 22 billion ad clicks per year, Facebook is bringing business to new and established entrepreneurs across the globe.
- Advertisement fees
There are two aspects to the advertising processes on Facebook. First, contrary to popular belief Facebook advertisements are not free. You are getting organic leads from the advertisements posted, but they come for a price. On the other hand, compared to what the online marketing channels charge, Facebook charges only a fraction of the total amount and provides a bigger client base. Thus, Facebook is practically and essentially free for the marketing campaigns.
- Targeting capabilities
Facebook comes with amazing targeting capabilities. Not only are there different kinds of advertisements like pictorial ads, video ads, and the likes, but you can reach out to people all across the world, even the President of the United States.
One of the best aspects of Facebook marketing is remarketing. This is the process of reaching out to those people who have already visited your page on Facebook and foster an interest in your products. These are leads are on-the-fence. Facebook helps convert these leads into successful ones, giving high conversion rates for partially-convinced customers.
- Lookalike audiences
What happens once you have found yourself a strong audience base? You clone it to get more clients. The process is simple. Facebook has a new feature called ‘Lookalike Audience’ where it will narrow down your potential clients to a list of custom clients and then find you similar customers from their database. This helps your ad reach out to more people.
There have been situations where the news of Facebook ads being fraud was doing the rounds. But, essentially, over the years, Facebook has provided budding entrepreneurs with a platform to expand themselves. There are two aspects to promotion and marketing. In one situation, you can increase your brand presence, popularity, and visibility taking help from the social media platform. But, more importantly, you would need conversions on the leads. The objective of any advertising campaign is to build the base of customers and that is where Facebook stands up amongst the rest.
Facebook makes things comfortable for entrepreneurs and marketing campaigners by customizing the ads. For instance, if you want visitors from your Facebook page directed to your website, the ad will be custom-made accordingly. Teamed with Instagram, the marketing platform of Facebook works rather well for businesses.
Source: Disruptive Advertising