PPC Landing Page Images: The Emotion and Science You Need to Know
PPC Landing Pages require a lot of thought about the idea and emotion you want to convey with these ad pages. You want to make it as appealing as possible since its main motive is to attract users. Making them is an art. There are certain emotions and psychological appeal you need to think about in order to make this artwork successful.
- People Connect with Reality
Try to use photos of real people instead of using virtual reality gifs and images. For example, take an e-commerce oriented page, and try using photos of people using your products. It generates trustworthiness and authority of your site. It is a well-known fact that visuals capture more attention than texts. Moreover, faces make it more relatable for the users. It targets their mind which gets them attracted to relatable things, and in this case, faces of real people. Sure it is an expensive approach to start with, but it is worth in the long run.
- Using Logos and Mascots
There are other options like using a mascot or logos. Using images of real people is an appealing idea, but the affordability is to be considered. The concept of logos and mascots is trending, and the idea appeals since, even though expensive, it is more affordable than the above, and equally appealing to the eye. Mascots often give across a message. It attracts the right attention since having a mascot shows authenticity into a site. It’s like the site has its own personality, a persona.
- Directional Cues
Directional cues are an add-on for user attraction. If the person in the photo looks in a particular direction, the eye automatically follows suit. Subtle cues like these are very common in today’s ads. Pointing in a direction you want to direct the user also works well. Real gifs are also a great option since they show emotions and expressions that work as well as spoken or written words. On a low budget? Use arrows and line graphics!
- Connect Emotionally
Each one of us has in our credits some done emotionally charged shopping. Why did that happen? What emotion did the site target to make us want to have it quick? It might have looked good on the model or the image might have made it look appealing. A cute mascot, a smiling face, a good looking product and many such things direct us to places we did not even intend to visit. It was the leading emotion.
Colors play a major role in daily life. They basically put life into things. To give the right kind of life to your advertisement page, putting in the right colors is very important. Many surveys have shown the impact and influence of various colors on the moods of people. Use the right colors for coupling the text with the right background. The text ought to be readable.
- Using Right Images and Colors for the Background of the Advertisement
It is what takes up most of the screen of the advertisement. It is the base of the ad, what the ad is built upon. Using the right image coupled with the right focal image can do wonders in creating an attractive appeal.
Lastly, it is very important to have authenticity, and that comes with the consistency of the said site. Try using the same image for your landing page of the site as you use in your advertisement. It lessens the time taken for the user to adjust to the newness, and makes it easy and quicker to move on to their task.
Keep these factors in mind, and you are good to go!
(Source)landing page, Marketing, Pay Per Click, PPC, SEO