We will explain how you can blend powerful analytics of LinkedIn with automated quick one-on-one marketing tools for generating opportunities for sales in your business. Regardless of what is revealed publicly, LinkedIn has made the best-selling platform online for professionals all over the world. This is because LinkedIn has brought together four hundred million professionals into a single platform, and have organized them so well, that it is easy to instantly recognize who a person is, where he/she works, where they live, and other helpful details about them. What is better is that there are quick, scalable and efficient ways for instant sorting, organizing and tagging your best prospects on the platform to ensure your time is not wasted on professionals that wouldn’t want the service or product you would be offering.
The best part is LinkedIn even creates instant timing and context for building the kind of personalized one on one relationship which eventually turns into sales.
Reality vs Vanity
A great instance of this is the “Who has viewed your profile?” option on LinkedIn. You can’t deny that it is extremely beneficial knowing who’s checking on your profile in LinkedIn (if you don’t understand the benefit, you definitely need to read on!) We will tell you how you can engage such virtual visitors in quick time so that you rapidly scale and build those visitors into a great opportunity for sales on the online platform.
Idea 1) The outreach that is personal
Once you obtain the information about those professionals who have visited your profile on LinkedIn, which would contain their names, pictures, job titles and other useful data points, the next step is to take a quick scan on these professionals which would yield you potential quick wins. You could open their profile and obtain some extra personal as well as professional data about them and later send them an invitation to connect. Moreover, LinkedIn gives you the perfect context for inviting them. After all, that professional has looked into your profile, which only means they are familiar with you. If your homework is done thoroughly, there’s a fair chance that this person would be happy to receive the invitation. Then, you can develop a personal connection which will only benefit you.
Idea 2) Outreach that is automated and personal
There are loads of automated tools on the internet which would help you a lot in this regard. It includes LinMailPro, which is a browser extension from Google Chrome that seamlessly integrates into the user experience while LinkedIn is used online. It lets you send personalized invitations for every person who uses his/her name, and also contains a subtle message. It will allow you to tag every person as you invite that person. This means that once the person accepts the invite to connect, the prospect is sorted beforehand into a prepared list of potential new customers whom you could send one-on-one marketing and sales messages to.
LinkedIn profiles make it effortless to find, engage, and market to those people who want to use your services or products in the marketplace. Hence, it’s definitely worth a shot!
The virtual world is a very tricky place where you must be very careful of the moves you make. One of the important things you have to be careful about is avoiding penalties, especially google penalties. These penalties will act as a black spot on your site given its coming from a revered place like Google. The gravity of such penalties is such that it may take you years to get rid of it. Therefore, people often ask for possible solutions if they are ever hit by a Google Penalty. Here are some of the prudent steps that you can take to counter these penalties.
- The Depth of the Problems
The first thing you need to do is check the gravity of the penalty. In order to gauge the dip in your traffic, it is advised that you use a decent and sound measurement platform such as Google Analytics for this purpose. It is better that you take a note of previous drops in traffic as well for your reference, something that can help you find any missed drops in the traffic. The goal here is to see if these things sync, as that will help you discover the actual issue.
- Be Patient
The worst thing that you can do here is panic, which is probably the reaction you will have after being hit by the Google Penalty. It is, for this reason, you will need to keep yourself calm and composed in a situation like this. We can assure you that if you exercise a degree of composure, you will be able to find the cause of such penalty in a period of 2 hours or less.
- Check the Algorithm
There can be two kinds of penalties; either manual or algorithmic. If you see that the penalty is algorithmic in nature, then you can be sure that there are other sites which have been affected along with yours. The changes here can vary but all in all, if this is the penalty you have been slapped with then you should consider yourself to be lucky. The reason for algorithmic changes can be because of two reasons:
- Onsite factors
- Offsite factors
All you need to do is be vigilant and find out which factor is responsible for this change. Remember, this change does take time before you actually realize that there has been an actual change. So look for the warning signs beforehand and be proactive.
- Manual Penalty
It is very important that you check which team within Google has sent you the penalty. If it is sent from the Google Webspam Team, then you can be certain that it is going to be a manual penalty. In this case, you will need to find if this is a penalty is related to the partial issue or a site wide issue. If you are not being able to view the problem, then it most likely has to do with some type of Google update.
If you’d like to know more about Google penalties, check out this list of 65 types of Google penalties that could harm your website.
In this article, we are going to discuss about local SEO. Local SEO is quite different when compared to normal SEO. Ranking high in Google Local Listing is also vital these days. It dependent on the location of your business, the niche, and the competition. We are going to tell you about a foolproof strategy to get your website in top ranks of Google My Business. Before we get into that, it is essential that we know precisely what Google Local Listing is.
What Is Local Listing Or Google Local Packs?
Whenever you run a search on Google, the results obtained which display a business name, address, phone number, map, and website are collectively known as Local Listings or Google Local Packs. These Local Listings must have a verified Google My Business Page to get a rank on Google Places.
What Is Google My Business?
It is a free service or tool offered by Google for websites to handle their presence online in Google Search Results as well as Maps.
Factors You Need To Concentrate On For Ranking Your Business Higher
- You must own a website, and must have ensured that your address is listed
You need to make sure you possess a claimed and verified Google My Business Page. You will either receive a postcard from Google for verification or at times the verification could also be done with phone calls. The choice, however, remains with Google. If your business is verified, you will definitely gain more credibility.
- You must have a proper business category
For your business to rank properly on Google Local Packs, you need to define your business properly. For instance, if you are a dentist in your town and wish to rank higher, you must clearly update your category in My Business Page of Google as a dentist office. Many times, owners of businesses will not be listed in the appropriate category and thereby fail to make themselves visible in Local Packs. You must ensure that you clearly define your keywords on the page of business description in the My Business Page of Google. It will be effortless for Google to find you for the specific searched keyword. You must also add your location in the meta descriptions that on your website.
- Amount of reviews you get from active Google profiles
You need to have good reviews for your website if you wish to rank high in Local Listings. Citations are usually the sources where your business is talked about around the web on sites like SuperPages, Yelp, Yellow Pages and so on. You need to have quality citations as they offer you authority as well as credibility for your website. It is essential that you maintain good rapport between the clients. Though these online reviews could be disturbing, you need to take the good with bad. Hopefully, you have a lot more positive feedback then negative, and you develop further from any negative reviews.
Now get to building your local presence!!
Search ranking is quite fluctuating. One day, you see your website soaring among the top rankings, gaining a multitude of traffic and the next day when you think you cracked the Google results, you would see the rank fallen down drastically.
Or it could be, despite your sincere efforts and best practices you know to optimize search results, you are not regarded for specific keywords on the search engine. Here are some of the reasons what you should do to simply optimize your rankings.
- Have A New Website?
Have patience. Some keywords take longer time to rank high, maybe like months. A new site gets indexed after 2 to 3 weeks of its launch, which becomes a part of search engine results after this period, but with no guarantee of higher or lower rankings.
You can check if your website is indexed or not by typing the site: yoursite.com in Google. If it displays no results, it means your site hasn’t been indexed. You can manually find your site too, though Google usually finds it on its own if your website is anyway liked with Web elsewhere through articles published on your site, blogs, even if linked with social sites.
- High Volume Short Tail Keywords
There was a time when short tail, high volume keywords was the rule. The content used to circulate around these keywords, phrases, and webmasters would build the keywords rich link and could just watch their website gain higher rankings in results.
However, such strategies do not work anymore. Websites using long keyword rich links were penalized for providing deflecting content by using unnaturally acquired keywords.
Now, using short keywords will drive more audience and traffic to your site whereas, long focused keywords will drive the targeted traffic.
- Content Quality
‘Thin’ content is the content you should not post at all. Thin content is the content which is posted by the webmasters just for the sake of adding content to website. This way the real value of the content gets lost.
There are two types of such content, one that can also result in manual action against your website; other – the content which even if not posted will work the same as when posted. This type of content is useless.
- Have Involuntarily Blocked Google From Your Site?
There may be chances, you could have unintentionally or without you being aware of have, blocked Google from accessing your site. The most common of such errors is in robots.txt file. For this to check, just visit the backend and if you get to see something like this:
You have blocked Google from accessing the site. Fortunately, remove this code and you can better the situations.
- Are You Making Use of On-Page SEO
On page SEO can do wonders to your site. Make proper use of tags like H1, H2, and H3, use bulleted lists, use Meta tags and descriptions. These things are loved by Google bots and reward you by providing better ranking.
- Do You Have Enough Inbound Links?
Linking is the way to go! A properly linked website, among other pages of the website, will help Google bots in crawling through the pages, thus making its work easier. Use anchor tags and links to do this. You may also work hard to achieve external links by directory submissions and social bookmarking.
- Do You Have a Mobile Responsive Website?
With the recent release of Mobilegeddon, Google has started punishing websites which are not mobile friendly by snatching the top positions from them. So, if your site is not yet mobile friendly, it is high time that you work on this.
LinkedIn is a unique social platform where you can find the true power of networking. In an era where everything is lightning fast and digital, keeping up with relationships requires a lot of effort and time. We often tend to forget that a healthy social relationship is also essential for a successful business. And when you are confounded as to how you can effectively build and nurture your professional relationships, LinkedIn comes in as the savior providing you with immense opportunities to connect to the professional world.
LinkedIn is the world’s largest and leading social network that specializes in professional relationships. But it does not work the way the other social networks do such as Facebook and Twitter. It takes a little more than weak links and likes. You have to define your profile effectively. Only then can you move on to expanding your network.
Here are some ways to grow your network in LinkedIn.
- Optimize Your Profile
Your profile introduces you to others. It is the first thing people see when you invite them. Hence, your profile should be precise and appropriate. Your headlines matter even more. These maximum of 120 characters can say a lot about you. Keep it short and precise.
Use keywords in your headline; it will be useful in LinkedIn searches. Remember to add a specialty section in your profile. Use keywords in this section to describe your particular skills.
You should also personalize your URL. Change the number part of the default URL to your name. This is helpful in optimizing your SEO.
- Adding New Connections
LinkedIn allows you to see the people who have viewed your profile. Use this feature to know the people who are interested in you. It will be easier to connect with them.
Establish your LinkedIn presence. Connect with your existing clients. Join groups of common interests. LinkedIn allows you to connect with about 50 groups. Be an active member and engage effectively, then try connecting with the group members who share a common interest.
- Personalize Your Invitation.
This is the part where you actually try to make a new relationship. Try connecting with people who have shared interest. You can find them from your groups. Remember to research their profile before sending the invite. Know about them. Include this information in your invitation. For instance, mentioning a common interest like marketing in an invitation will give it a personal touch. The invitee will also feel good about the personalized invitation. The chances of acceptance will be higher.
- Maintain Your Relationships
Make use of LinkedIn’s contact feature. This feature lets you keep in touch with your connections. It updates the information about them regularly. You can also use the blog feature to follow publishers. Engage with them and follow their original content. You can also post your content to build your connections.
LinkedIn is an amazing platform. It provides you numerous tools for expanding your network. Make the right use of these features; get the maximum for the valuable asset called networking.