Google has been one big improviser with one update after the other. Though we have seen many updates till date, the last one to send ripples across was the final panda update from Google. The later stages saw a bit lift on the aesthetics with major changes to the ways ads are displayed on SERPs. And as with the latest observations, Google continues to tweak how online consumers receive content through the organic and paid listings on the search engine.
However, when it comes to Search Engine Marketing, there are two categories that can be broadly classified. One is Pay Per Click (PPC) and the other Search Engine Optimization (SEO). Though, both the categories are used in a pattern that suits the need of the campaign or marketing strategies. And most commonly, one is favored over the other. But, with the recent observations, it has been evident that the combo really works wonders for marketing online.
Though there are numerous reasons on why PPC campaigns vary and form a distinct prospect as compared to SEO, there are more reasons on why these should be used together. Below are some of the reasons that indicate the advantages of using PPC and SEO.
- Leveraging PPC’s Keywords
One of the basic prospects of getting both together is the leveraging the keywords that lead to better visibility on the SERPs
- SEO uncovers high-performance keywords
Keywords are vital, if you do have to get the right ones for the PPC, it is always better to get the high-performance keywords to get the roster with SEO efforts.
- Real-time Parameters
When an ad is endorsed, it is quite obvious that the content is searched every now and then. So getting the content up there on the SERPs alongside PPC is the only ways to get the trust of the potential customers.
- Targeting keywords with the use of SEO
Once, you have accessed and acquired the keywords, it is only through the SEO efforts that get you to target the keywords.
- Assisted conversions
PPC is an integrated Ad platform that gets your contents displayed to your intended customers. But conversions are really a new dimension that gets in with more parameters included.
- Improve quality of PPC campaign
When SEO has been used simultaneously with PPC, generally the quality of the campaign is significantly increased than otherwise.
- Branding on SERP
If both SEO and PPC are used together, it has been observed that branding is elevated and drives more chances in brand building.
- More leverage on the visitors to the site
As with the PPC campaigns, it is important to get that the content remains accessible and trusted to the interested customers that can only be enabled if the SEO is successful.
- Provision for the use of Sitelinks to promote key content
With the use of PPC and SEO together, there is scope for using site links bring customers closer to impart the additional information through the campaign.
- Space for changes and key improvisations
As with general notion, the use of both SEO and PPC together can provide a great deal of space to include improvements and changes as and when needed.
So It more or less noticeable that today’s search landscape has demands that can be met if an integrated approach is implemented with the thought of qualified consumers to meet what they need to readily deliver the best for the marketing aspects.
Source: Search Engine Land
Online marketing has taken the world by storm. Since most of the world is hooked to the internet, the most useful way of communicating with the potential customers is by reaching out via the internet. This is especially true for startups. Here is a list of the best free SEO tools of 2016 to optimize the search engine results.
- Google Analytics Tool
Google Analytics Tool provides you with one of the best options for SEO. This statistics tool can be used for search engine optimization by working on the organic traffic, focusing on the dependence of the landing pages, on the keywords, or on the theme.
- Penguin Tool
This tool helps you identify and analyse the organic traffic on your website by breaking it down to the keyword level. In your profile, you will come across the organic traffic and also the updates to work on.
- Google Analytics Referrer Ghost Spam Blocker Tool
As the name suggests, this tool works in association with Google Analytics to get rid of spam referrer sites. You can set more than 100 filters that would block the involvement of spam sites on your own website.
- Google Search Console
Broken links, repetitive metadata, crawling errors are some of the issues that harm the search engine results of your site. The Google Search Console works on identifying these issues and getting rid of them, and it also focuses on the top keywords in your content.
This SEO tool mainly works on analysing the speed and performance of your website by scoring each of the web pages. It gives you essential information relating to load times, code errors, image compression, and likes.
- Open SEO Stats
This tool is basically an extension of Google Chrome that keeps you updated about aspects like the website Alexa rank, indexed pages, page rank, and likes.
- Check My Links Chrome Extension
Broken pages can really ruin the optimization of search engine results. This is why we are provided with yet another chrome extension that helps you rebuild the broken links and complete the content. With fast actions, this tool will help you generate more traffic on your page.
- Link Miner
This chrome extension goes a step further than the last one. Not only does it identify the broken links, but it also tells you how many outbound and inbound links are associated with the broken links. It gives you an idea of the best broken link which has minimum outbound links.
- SEO Quake
This is a very useful, free tool that works as an extension of both Google chrome and Mozilla Firefox. It gives you a complete audit result of the SEO of your site, and focuses on keyword density, internal and external link checkers, and likes.
This free tool is the most ideal option for long tail keywords. It focuses on providing keywords in context with a particular country and language.
YouTube is the second largest among the search engines. Hence, it is relevant to surmise how you could benefit from SEO opportunities on this platform. It is also among the highest engaging social media platforms which has great reach and popularity. Moreover, YouTube expansion is eased by its integration in web search as well as video search. Blending YouTube in the SEO strategy is going to be extremely beneficial as it will enhance your market reach, construct your presence, and get traffic to your business website. Besides, it will also help you go higher rankings in Google SERPs as well as YouTube results.
How to improvise your SEO with the help of YouTube?
There are certain factors that help you in making your SEO better by the utilization of YouTube. We have listed them below!
SEO Ranking Factors
- Choose the appropriate keywords and targeted country
To begin with, you must choose the country where you have to rank yourself. Later, you must pick the appropriate keywords in the channel of keywords element to get ranked for your channel. The best thing to do is to choose keywords with search volume that is large enough and related to the related activity. You could make use of Google AdWords keyword tools to recognize that volume.
- Explain your channel and include links
YouTube has got an “About” section. This is a great opportunity to describe your channel with the help of keywords and quality content pertaining to your activity. Also plan on including the website link and your social profile to aid users in finding your sites.
- Link for the website
Increase your potential reach as well as brand authority by associating your website in the channel settings.
- Optimize the homepage of your channel
YouTube gives you the option of setting up a video that will feature automatically when the user opens your channel page. This is a great chance to enhance engagement, stress on a particular service or product, and construct your brand authority. Including a link to your site in this video could help you grow traffic. You must also ensure the optimization of video playlists by themes or topics to help the viewers find your rich content effortlessly.
- Promotion of the channel
Never forget promoting your YouTube channel among your community. Put up the link for your YouTube channel on your website, on all your social networks, and as any marketing supported sites as possible.
- Video quality
HD videos are likely to rank higher when compared to low clarity videos. YouTube generally rewards HD videos in the search results to provide an impressive user experience. Users wouldn’t want to view low quality videos. Poor clarity videos will only lessen your credibility and brand awareness.
- Social signals
The number of views, the likes, and the shares will impact the rankings of the YouTube video. Hence, ensure that you efficiently promote the content by sharing it among all the people linked to you through social networks.
In this article, we are going to discuss about local SEO. Local SEO is quite different when compared to normal SEO. Ranking high in Google Local Listing is also vital these days. It dependent on the location of your business, the niche, and the competition. We are going to tell you about a foolproof strategy to get your website in top ranks of Google My Business. Before we get into that, it is essential that we know precisely what Google Local Listing is.
What Is Local Listing Or Google Local Packs?
Whenever you run a search on Google, the results obtained which display a business name, address, phone number, map, and website are collectively known as Local Listings or Google Local Packs. These Local Listings must have a verified Google My Business Page to get a rank on Google Places.
What Is Google My Business?
It is a free service or tool offered by Google for websites to handle their presence online in Google Search Results as well as Maps.
Factors You Need To Concentrate On For Ranking Your Business Higher
- You must own a website, and must have ensured that your address is listed
You need to make sure you possess a claimed and verified Google My Business Page. You will either receive a postcard from Google for verification or at times the verification could also be done with phone calls. The choice, however, remains with Google. If your business is verified, you will definitely gain more credibility.
- You must have a proper business category
For your business to rank properly on Google Local Packs, you need to define your business properly. For instance, if you are a dentist in your town and wish to rank higher, you must clearly update your category in My Business Page of Google as a dentist office. Many times, owners of businesses will not be listed in the appropriate category and thereby fail to make themselves visible in Local Packs. You must ensure that you clearly define your keywords on the page of business description in the My Business Page of Google. It will be effortless for Google to find you for the specific searched keyword. You must also add your location in the meta descriptions that on your website.
- Amount of reviews you get from active Google profiles
You need to have good reviews for your website if you wish to rank high in Local Listings. Citations are usually the sources where your business is talked about around the web on sites like SuperPages, Yelp, Yellow Pages and so on. You need to have quality citations as they offer you authority as well as credibility for your website. It is essential that you maintain good rapport between the clients. Though these online reviews could be disturbing, you need to take the good with bad. Hopefully, you have a lot more positive feedback then negative, and you develop further from any negative reviews.
Now get to building your local presence!!