Google has been developing the strategies within to cleanse the look and feel in the global context. Quite evidently, the focus and the commitment have paid off to deliver ever clearer and transparent services from Google. The efforts to clear up the mess has not been a surprise move by Google, but only fewer times did Google consider the better prospects for those contrasting ad services on Google. In has been reported the new expanded text ads has been the latest addition to the roster of Google that is supposedly believed to be more successful in the coming years.
In essence, the replacement of the old text format will allow advertisers to have more space to display their ads. In more precise terms, advertisers will be able to add another 35 characters in the headlines and a combo of 80 characters in addition otherwise, to each of their ads. However, the change is supposed to be live from 31st of January, 2017. However, the experts have opinionated that these are bound to some visible changes in the ways advertisements are bound to reach the target audience. Let us review some of the projected changes.
- Increased conversion rates
Expanded ads are just better and there is no reason on why there should be any confusion. As the subsequent outcome, there is bound to be an increase in the conversion rates as projected by the experts. It has been however observed that conversion rate was 11.19% on the new advert as compared to an earlier format that had a rate of about 8.57%, which translates into an increase of 21.9% with the change of format.
- Increased click-through rate
The early tests on WordStream have noticed that the click through rate (CTR) will increase by around 20%. The same is bound to hit the mainstream adverts for almost the whole year.
- Transition of adverts calls for that extra work
With the change, it is estimated that advertisers will have a busy time ahead. As observed, the account manager on Google has to engage in migration of all the old adverts into an expanded format which calls for a great deal of work, to begin with. This, however, is not bound to bother the lower crest of the advertisers but has to be a great deal of work for the big shot advertisers.
Conclusively, it is a great deal of change from Google and possibly the biggest update to date in the context , even though it might look a little derailed from the mainstream efforts from Google in the last few years. Although it is quite obvious that the transition to the new format has a lot of benefits in store, just waiting to be pulled off. Also, the studies and the opinions of the experts have indicated the growth by around 20% in CTR on an average. Anyhow, it calls for a great deal of work and you better get the reserves with the Adwords editors, Excel, and Scripts to get the efforts on the path. It should make the efforts easier.
Optimize 360 is part of the amazing Google Analytics 360 Suite, bringing endless opportunities to the websites – its integration, marketing, and experiments. The Google Analytics 360 Suite combines capabilities like analytics, tagging, data visualization, market research, site optimization, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your firm, big small or medium gain useful insights and better results on an everyday basis. With a Premium user experience, any company can make the best of its services with the assistance of Optimize 360.
A website is the face of a company to its customers. You may or may not have heard about a company in the national news, but if someone recommends it to you, the first move is to overview their website. The impression made there cannot be hindered from that moment on by any other speculations or bad fame. It’s exactly like when you think you have to be presentable for an interview or you have to look beautiful to appear approachable. Optimize helps the content builder to bring the best of you, (your company) to your audience making it relatable.
How Optimize 360 Helps You?
Any website will have certain pages or products that attract higher levels of engagement, your analytics tools lets’ you know of these highs and lows, but the data is good enough only if used correctly. Optimize is built on the features of Google Analytics and the detailed data it provides to you. The areas in need of improvement can be identified easily and measured against your business standards to improve upon. Optimize helps you build experimental tests to determine the best of variants to generate an inexplicable user experience.
Optimize has been built to make it easier for coders as well as noncoders. With Visual Editor ‘what-you-see-is-what-you-get’, optimize has made it easier to transform your face for the world to be seen operational within minutes. It also has an advance editor feature making it possible for those extra creative coders to explore their interests in the website creation. Optimize 360 works through Google Analytics Audience Targeting to understand and make it possible communicate with a special group of viewers from a specific city, region or a country. With the optimize 360 you can even improve your customer experience with certain types or visitors, first visitors, subscribed visitors and also visitors coming from a pre-described referral. Brining more interaction and engagement with the prioritized audience brings definite benefits than shooting in the dark.
The Motley Fool, a simple investing newsletter for family and friends has reached greater heights along with Optimize 360. They saw a 26% lift in their conversion rate after running an initial test for 33 days. The company explains its experience by stating that, Optimize 360 has not only been very helpful in finding meaningful landing page wins leading to positive outcomes , but it has also saved the company a significant amount resources and time. The fast changes and implementation bring a new speed to the company’s ability to react to the market. Increased flexibility in the company’s operational situation is beneficial in many ways in the long run.
Google is always known for conducting extensive research to perfect their searching and marketing strategies, and one of the fruitful features is the Expanded Text Ads (ETA). It has focused on how the visibility of a text can improve the reach of ads among the public, and therefore, it soon started offering more text space for ads via ETA.
What’s new in ETA?
- More text space for headlines and descriptions
Google now offers more space for the headline text, such as 60 characters displayed in two lines, and 80 characters display of descriptions. Previously it was just 25 characters for the former, and 35 characters for the latter.
- Device specific ads, especially, mobile-friendly
In ETA, mobile-first preference is taken into consideration, but it supports a variety of devices. This gives flexibility in targeting devices with our preferred percentage of the ads. We can even frame our ad campaigns based on the devices from which we get more traffic.
- Responsive fitting as per the size of the devices
This is an intriguing feature as people use a variety of devices ranging from smartphones, PCs, tablets, etc. Google ensures that ads get automatically adjusted to fit the screens, and it presents a better view.
- DFSA to display suitable landing URL
It allows Demographics for Search Advertising (DFSA) meaning we can assign different landing pages based on the type of search a user performs. This enhancement ensures that the user does not leave the website just because he/she needs to search inside the website again for the appropriate page.
- Text Ads even in Google Maps
Ads in Google maps drive more sales for locally searched stores, with at least 28% of the search group making a purchase. As we all know, Google Maps are gaining popularity day-by-day, and it is mostly used on the go, so the chances of getting a business page is really high.
What it takes away and why?
Though Google has added a lot of new useful features to present an exceptional experience through Ad Words, Analytics, etc., it has also taken way the most conventionally used measure to determine whether the advertiser gets business through the displayed ads.
Google will no longer measure the conversion rate of an advertisement, with the number of clicks. As better measures are available, it is the right time to suspend the outdated ones.
Is it really useful for advertisers?
The new ETA by Google concentrates on the benefits that an advertiser gets, rather than on the features it supports or technical issues it faces. Statistics have shown that there is an increase in the conversion of ads to business by 45.91%, and a19.11% decrease in the amount spent as part of Google Ads. This is what an advertiser really looks for, and kudos to the Google team for helping its users by every possible means.
If you are filled with excitement over the New Ads in Google Maps, you have all the reasons to be!
The Google Maps Ads are currently under a renovation that can help local businesses acquire more exposure. If you’ve been a frequent user of Google Maps, both for personal and business purposes, you probably sought an experience which is comprised of everything you need, and which is super interactive. Google had recently announced something that can be great news for you. They have revised Google Maps to essentially concentrate on helping out local businesses obtain more visibility and traffic to their actual locations. Here are some of the salient features
1) Comes with new local search ads
Google Maps’ new local search ads are available now for those advertisers who are using the location extensions available on AdWords by Google. These ads will be shown both on Google mobile app maps, and also the desktop version. This is great news to the business owners in the market, since this one has got more than a billion downloads alone. Hence, it can make way for reaching out to prospective customers.
2) Promoted pins
On a recent blog post, Google explained their main aim of changing certain things on the Google Maps was to aid business owners to blend both the digital universe and the physical universe, mainly because looking for locations on the smartphones has substantially increased over time compared to any other sort of searches. Google is revamping the complete adventure on Google Maps with their limited pins. It means that the logos of the companies will be shown on the maps when the company buys the Ad space present on Google Maps. Users will be able to see these promoted pins when they are in navigation mode on Google Maps, or even when they are looking for a particular location.
3) In-store promotions
Now that you know ways in which the promoted pins act, you could go a step further and learn about promotions in the store that are business friendly. By using the promoted pins, you can display special events which you’ll be conducting at your location in real time, by displaying in-store promotions right below the logo. For example, if Starbucks is offering some discount, you will be able to view it on the location map. It can greatly help plenty of business owners as the promotions when done right can get them much more visitors to their business place.
4) Business pages are now customizable
For businesses that are using the feature of promoted pins, their business pages can be customized to help target a specific demographics and key shoppers to their stores. Think of a way where you can highlight the offers to those people looking for something you sell, and within your geographical location. The business pages will retain the needed business information, but can now be customized to obtain more visitors. Such customizable pages will also help you increase the local inventories that can be searched.
Facebook has started rolling out a fresh layout for the Facebook pages in 2016. In this article, we will tell you about the changes, and summarize the essential areas that have changed. These changes must be reviewed by the business owners to ensure that their content and page images look good, and also make sure that they are focusing on relevant tabs properly.
1) Page cover images are much clearer
Before, the logo stayed over the cover image. The new layout is designed so the logo stays alongside the cover image to the left side, which allows the whole cover image to be viewed. This is a vital move for passing across a powerful message to the page visitors! Now, brands must focus on designing their cover page accordingly for maximum benefits.
2) The logo is moved
As discussed above, the page logo stayed on the cover image at the bottom of the left-hand side of the image. But in this layout, the logo is separately situated on the left side of the column area. The size of the logo is enhanced a bit, implying that anyone who uploads a smaller logo picture can see clarity loss. Hence, brands must upload a larger, clearer logo now.
3) Page tabs are clearer and organized
The page tabs that were beneath the cover picture earlier are now situated on the left side menu beneath the logo. Each tab seems like it is listed and these tabs could be removed if they are redundant or old. This is a good development, as it will enhance the reviews and services of the tabs. Facebook is setting up the pages like mini websites with this kind of a design.
4) Like, Share, and Message buttons now come beneath the cover image
Earlier, Like, Share, and Message buttons were overlayed above the cover image and aligned at the center. Now, these buttons are still beneath the cover image, but are located to the left side. In coming days, this can make way for a couple of more menu buttons alongside if Facebook comes up with something else to position there.
5) Call To Action is moved and made bigger
The Call To Action feature stayed over the cover image on the top, and wasn’t really prominent. But now, Facebook has turned it bigger, and has moved it to the right side of the page with a distinct blue color. This is expected to produce more click through rates as well as conversions.
6) The business category of your page is made prominent
The business category of the Facebook page is now aligned to the right-hand side, and is located below the button for the Call To Action. This has the potential to emphasize the category of the page much more distinctly.
These are some of the changes that have been made in the new layout of the Facebook page, and brands must make the most out of it!
Google just played a new move by fetching first-party data directly to search engine results as well as Gmail and YouTube.
Google’s new product is called Customer Match, which allows the promoters to upload their promotional and customer mailing address records into AdWords. The Wall street journal reported this news last spring, but after the launch, it has become quite clear that the new targeting potential expands far beyond search to incorporate both YouTube True View Ads and the recently started Native Ads in Gmail.
With Customer Match, Google has approved promoters to mark their ads against patron owned data in AdWords. This has been made possible for the very first time!! Google simply matches the list of mailing addresses against those users who have an account on Google. People’s addresses are mixed up and anonymised. Promoters will be able to set their desired bids and generate advertisements, particularly for the audiences that are listed on their email lists.
Market analysis has been able to provide advertisements to site guests and patrons with Flaunt Ads by means of retargeting records recorded in Google Analytics. An additional product, Retargeting Lists for Search Ads (RLSA), lets the users put forward a proposal and provide ads customized to viewers at the time they start their search on Google. Retargeting listings are made up of cookies that users can easily block or delete, and are simply not supported by mobiles. Mailing addresses and sign-ins, alternatively, are much more stable across all devices.
The Customer Match by Google has also brought Google to audiences long accessible from both Twitter and Facebook with tailored audiences and custom audiences, correspondingly. Allowing CRM uploads and marking both has been extremely thriving for Twitter, and arguably, for Facebook as well. Promoters have been approaching Google for a long time to enter the race. Now it seems that Google has pulled its socks up and have come to terms with the security concerns implicated, possibly as an outcome of watching Twitter and Facebook ad revenues climb the charts.
On top of reaching existing customers such as recent buyers, loyalty program/newsletter subscribers, and participants, promoters will also be offered a new option to mark their goals on new prospects with an increase of related customers.
On the Google Display Network, similar audiences previously existed for retargeting lists. The item for consumption puts up the lists of users based on search activity on the websites in the Display Network, and the background signs from consumers in the retargeting records to locate all new consumers with mutual characteristics and interests.
Now, these records can be built depending on the ongoing activity of CRM viewers.
Similar Audiences for Customer Match records can be marked directly from the Gmail and YouTube.
To begin with Customer Match, promoters upload the email records they previously have within AdWords either manually or through the API. You can upload almost any number of list.
Google Trends was launched on September 24, 2007 and Google Insights for search was launched on August 05, 2008. After a big research and analysis, Google decided to merge Insights for Search into Google Trends and this made it more powerful for the millions of peoples who use this tool for research, marketing and business purposes.
Google has recently announced its biggest expansion for Google Trends since 2012: The Real-Time Trends. With this new feature, you will be able to get a sense of what stories people are searching for in REAL-TIME.
Here is a summary of the new Google Trends features:
- Stories are now tracked in Real-time making you eligible to see the real time data for billions of searches.
- A Story-centric homepage wherein you’ll find a ranked, real-time list of trending stories that are gaining traction across Google.
- The new Google Trends allow you to explore and search in depth on more niche topics in smaller geographies.
- You can now see what topics and stories are trending highest at YouTube and Google.
The real-time features brings great value to Google Trends, making it more useful, informative and enjoyable to everyone. The new features are also beneficial to those running AdWords campaigns. Now they can find the best keyword topics and offers related accurate data from Google Trends, and improve the campaign performance.