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Category Archives: Business Marketing

Should You Be Doing Facebook Advertising

Image: Marketing Land

Advertising on social media platforms is one of the most common aspects of today’s digital advertising world. The reason we choose social media structures like Facebook, Instagram, Twitter and the likes is that they provide access to a wide base of customers in one place. This does become a potential platform for marketing campaigns.

But is it really worth it? Do Facebook advertising campaigns really bring about positive results? Let us have a look.

Benefits of Facebook advertising:

  1. Audience

A majority of your audience is present on Facebook. Thus, there are high chances that you will find potential customers in the database. With around 22 billion ad clicks per year, Facebook is bringing business to new and established entrepreneurs across the globe.

  1. Advertisement fees

There are two aspects to the advertising processes on Facebook. First, contrary to popular belief Facebook advertisements are not free. You are getting organic leads from the advertisements posted, but they come for a price. On the other hand, compared to what the online marketing channels charge, Facebook charges only a fraction of the total amount and provides a bigger client base. Thus, Facebook is practically and essentially free for the marketing campaigns.

  1. Targeting capabilities

Facebook comes with amazing targeting capabilities. Not only are there different kinds of advertisements like pictorial ads, video ads, and the likes, but you can reach out to people all across the world, even the President of the United States.

  1. Conversions

One of the best aspects of Facebook marketing is remarketing. This is the process of reaching out to those people who have already visited your page on Facebook and foster an interest in your products. These are leads are on-the-fence. Facebook helps convert these leads into successful ones, giving high conversion rates for partially-convinced customers.

  1. Lookalike audiences

What happens once you have found yourself a strong audience base? You clone it to get more clients. The process is simple. Facebook has a new feature called ‘Lookalike Audience’ where it will narrow down your potential clients to a list of custom clients and then find you similar customers from their database. This helps your ad reach out to more people.

There have been situations where the news of Facebook ads being fraud was doing the rounds. But, essentially, over the years, Facebook has provided budding entrepreneurs with a platform to expand themselves. There are two aspects to promotion and marketing. In one situation, you can increase your brand presence, popularity, and visibility taking help from the social media platform. But, more importantly, you would need conversions on the leads. The objective of any advertising campaign is to build the base of customers and that is where Facebook stands up amongst the rest.

Facebook makes things comfortable for entrepreneurs and marketing campaigners by customizing the ads. For instance, if you want visitors from your Facebook page directed to your website, the ad will be custom-made accordingly. Teamed with Instagram, the marketing platform of Facebook works rather well for businesses.

 

Source: Disruptive Advertising

Five Steps To High-Performing B2B Promotional Campaigns

Image: Business 2 Community

B2B marketing is one of the most common forms of marketing these days. This is the process in which you are selling your products or services or running marketing campaigns of the same to other businesses for multiple reasons. This can be for general operations such as office work or supplies, or for selling the same product to other consumers or even in the form of a dealing between a wholesaler to a retailer.

So, how do we make such a B2B promotional campaign a success? Here are some ideas to follow.

Step 1: Research

This is the first and the most fundamental concept of the B2B promotional campaign. This is pretty much the key to every successful campaign. The first question you ask yourself before any such marketing strategies are formulated is, what forms my target audience and how do I connect with them? This is the question that needs to be answered first, backed with sufficient data. Once this part of the research has been taken care of, here are certain aspects to focus on: how do my potential customers behave? What are their social profiles like and what are they expecting from your sales team? What are the challenges faced by them on a regular basis and how your product or service can form a solution to that?

Step 2: Planning

Once the basic research phase has been covered, we move on to the planning stage. This can only be taken up once you have significant data pertaining to your potential client base. This would include jotting down a set of objectives, the possible methods to be followed and some measures to be taken up for emergencies. Good planning is imperative for a successful campaign.

Step 3: Implementation

Implementation is one of the most important parts of a marketing campaign. This is where you get down to business and initiate the process. People tend to falter even after having the best plans and strategies, due to a lack of implementation. Reaching out to the customers on the right platform will be the key to this concept. It is best to opt for mobile devices like the smartphones and tablets for this purpose.

Step 4: Optimizing performance

So you have the perfect plans and strategies in place and have started implementing them gradually, so is next? Performance is essential for a B2B marketing campaign. Optimizing performance from the resources at your disposal for the campaign will be important. For this, it is best to run a lot of tests on your marketing activities to ensure their efficiency.

Step 5: Reporting and analyzing

Once the B2B promotional campaign has been worked out, it is essential to look back and tabulate a report of its success in order to analyze the campaign and propose solutions for future events. It is also important to make a note of the conversion rates instead of just focussing on brand awareness. A thorough study will help you devise better plans for the future campaigns and increase brand visibility.

 

Source: Tomorrow People

Get Your Paid Campaigns In Shape For The Holiday Season

Today’s markets a are way ahead in terms of competition, services and products. Even though the prospects look ideal and less complicated , the margin for error has been negligible and close of what absolute Zero could be referred as to in terms of incidence. Hence, it can be seen to have a virtual world of markets that may exist within a hand’s reach, yet you just don’t get the right things at the right time, when all that your efforts were needed. Definitely, seasons exist on the internet and you just need to vitally get the right things to work. And nothing more scores on the internet than paid campaigns.

With the recent turnout, it can be observed that online retailers are getting sophisticated and dynamic with the sole intention of staying ahead in the competition, Hence it is always an uphill battle that needs total efforts to even sustain in the market. As with any entity on the internet, there are tweaks, tips and special clauses that can get you some relief of the high tension that builds up on the internet. Though there are no miraculous solutions to the cause, certain strategies cab boost the productiveness of your efforts to get the better of the markets on the internet.

Strategically analyze the cross-device conversions

The means of online business was once linear and it meant only through the websites with a series of banking procedures and lots more of formalities. But the world today is a totally new paradigm that does indicate multiple source of access to the services and products of your business. Keeping an eye on the trends and transitions of the devices that are being utilized gets you more grip on the analysis and isolation of the customers that follow up the audience on the internet. Moreover, you can imbibe reforms and improvisations to suit and convert the business.

Prioritize and categorize bestsellers and top performers

Your products are important, and so is the seasonal preposition of the markets. So, within the phase of a season, you can only be assured to have more audience that you just need to have the right business. So, quintessentially, the bestsellers are the most precious and the prospects should just be aggressive and no effort should be left out to disclose the gaps. Many times, though it might not work as you would have wanted, but with the observations, patience has to pay off. Just keep shopping procrastinators on top of your thought process and you will have better control on your prospects in the market.

Observe your competitors for the same products or services

Competition is everywhere, even though not cruel, the existence does bring in trouble that is at times inevitable. In some of the context, though competitors does get you better advantage, but by far, on the internet competitors are bane that you need to live with on every front. A brief approach into the context of relative analysis with the competitors could gain you some useful insight that could eventually be used to improve the performance of the markets online.

 

Source: Datafeed

Holiday Preparation for Ecommerce Marketers

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Everyone prepares extensively for the holiday season. Companies prepare for their employee holiday bonuses, and your buyers are getting ready for a shopping spree. Average holiday shoppers will start their search at least a month ahead or more to prepare for the season. This means you have to be ready to offer them what they want well in advance.

Larger e-commerce marketers begin their journey 3 months prior or even before that. There are certain guidelines that can help you achieve the best results within no time, but it requires work put in to the back end to prepare for the optimal holiday season.
Here are some strategies to help you bring a high level of interaction with your buyers specifically in the holiday season.

Step 1: Review your previous year

It is crucial to analyze the previous year’s performance to find your popular pages during the season, popular holiday products, and promotional content sales and non-sales. Without these analyses, your SEO will be based on assumptions, and that can be as dangerous as assuming you are going to sell all your products in the first 5 minutes.

Step 2: Revisit your web rankings

The next step is to use the previous findings to define year after year performances. Knowing this data will help when you use it at its fullest capabilities. Web rankings showcase the popularity among your viewers.
You may find out that some of your previous popular pages have lost their ranking in recent years; it just shows opportunity for you to try bringing some of your new products to the limelight.

Step 3: Identify new content needs

So far all historic data has been gathered in the previous steps, now it’s time to process it into insightful, useful information.

Identify the trends, what the viewer is looking for, and what are your keywords for superior content. Prioritize the content and create an editorial calendar to keep track and improve efficiency. You can also use software for organized content production.

Step 4: Improve availability

The search engine will suggest your website to the viewer only if it has the keywords available. It’s important to attract new traffic, but it’s also equally important to keep your current visitors. The informative and essential pages like FAQ’s, return policies, order cancellation, and help centers should be within the viewers grasp and prominent. All customers are in a rush, and the most convenient option is the first option.

Step 5: Bring new deals to offer

The new deals offer page are one of the most viewed pages, and they need to be updated very often. It shows your involvement and the viewers are kept up-to-date. The content displaced has to bring excitement about the holiday season in the reader’s mind to keep them occupied until the season arrives. Leaving the deals page empty until the season arrives reduces your relevant search traffic, which is highly inadvisable.

The holiday season is the prime time for shopping, and the biggest event of the year in retail; the best deals, availability, and superior content can help you bring the house down like any other market leader.

Digital Marketing At The Core

Image: channelflow.net

Image: channelflow.net

A lot of people feel that marketing is something really boring, and they hate the thought of even doing it. Though at times you might come across someone who says there’s never a better time if you wish to market something, the thought that comes next is usually inevitable. What do people do as digital marketers? What is at the core center of digital marketing?

If you are a data scientist, an analyst, or a C-level executive, the jobs look intriguing and fascinating just like it has always been in the digital era. Yes, it’s about compelling messaging, storytelling, branding, starting and developing communities, and much more. However, based on methodologies and experiences, there is a more profound thing here. The job of a digital marketer is to understand how a human behaves, through research.

A lot of efforts go into tracking and making attempts of figuring out how software and machines could be harnessed to sense and decide human activities for getting actionable intelligence and insights which can offer good value to the targeted audience. This is the core portion of the work of digital marketers.

Humans are unique and fascinating creatures. One can certainly claim that we humans are almost the same and react typically and have predictable ways of behaving. However, the truth is that our minds can feel a limitless range of emotions, which often translate into different actions, unlike machines which abide strict rules set by the designer of the creators.

There could never have been a better time for becoming a digital marketer to learn and assess human behavior. Because in this era, we have amazing tools which can track various kinds of data show us a number and make total sense. The data can come from anywhere. Sensors made use of it to get climate info, posts on or to social networking sites digital images or videos, business transaction data, cell phones or GPS signals, etc! Data analytics are everywhere. A lot of these dates are public and can be tracked and quantified to use for purposes in the marketing world. From generating tailored content and segmenting the audience to funnel optimization, and more!

Buzzsumo is one good tool that enables you to track how your content is spread over social media. Then there is Marketing Automation which is a technology which enables one to track basically everything that is going on the web at the most fundamental levels.

Six Rules For Nailing Digital Analytics

digital-analyticsIt does not matter if you’re a huge organization or a tiny startup, these six important tips can help you greatly find success in digital analytics, regardless from which sources you’re measuring your metrics such as mobile apps, websites, social media data, or even marketing.

1) Master the fundamentals before you go for advanced stuff

Many organizations have short term goals, but cannot even obtain fundamental digital tracking analytics that are implemented on the website. The benefits from analytics certainly comes from the ability to obtain an integrated view of the customer. But you need to master the basics, and only later dive into the more complex analytics. The basics are basic for a certain reason. If you cannot have a firm foundation with proper data comprised of all systems, the integrated data will only be flawed, causing bad decision making. You need to accept the fact that your business will take its time to transition from small to big.

2) Don’t seek perfection

While you are trying to build a firm foundation and going towards better analytics, you must not be discouraged. There will still be a lot of gains that could be made through proper analysis of the data through web analytics, or the social network or mobile app data. Only later is it better to go with their total integration with CRM and other systems. Just because there is something very specific you have sought and haven’t got, doesn’t mean you are wasted. Forget perfection and try gaining valuable insights along the way.

3) Don’t bother about rights and wrongs

The best report of analytics is that one which answers the raised business question. There can’t be a ‘right’ answer or a single report. Dense analytics comes through the data usage for answering a business query. Hence, what sort of reports you must use, what data you need to collect, what sort of analytics you must do, all depend on requirements of the business you run. Do not stick to previously hailed guidelines, and do not refrain from doing something unique just because others tell you it is wrong.

4) People over technology

You can always do better if you have a smart group of people with inexpensive or free tools than when you have pricey tools with no proper team. However, people usually work with large organizations with less or no analytical resources. You cannot get proper analytics without analysts. Tools cannot perform how a human brain can. It is better to have an enthusiastic team to bother about analytics, than leave it in the hands of technological tools.

5) Grass isn’t greener

It’s not difficult to feel the grass seems greener; that a switch in the vendor can help you. It is not a new vendor who’s the solution for the problem, but the time you put in tidying, redesigning, and amending your implementation when you are going through the process of implementing a fresh vendor.

6) Don’t measure if you can’t manage

You should not analytics if you are not going to do anything about it. When you collect data and statistics, you must know what to do further and also know how that action can affect your cause.

3 Reasons Your Business Should Use a LinkedIn Company Page

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LinkedIn is the world’s largest social network site for business professionals. It is a network which, today, is used by over 200 Million professionals in their businesses for seeking out various new opportunities in their career for sharing ideas, and looking out for various business opportunities in the external environment. Thus, LinkedIn actually deserves to be an integral part of a marketer’s social media marketing plan. If this explanation doesn’t seem convincing enough, here are 3 reasons your business should be using LinkedIn company page:

Reason 1: Leads Are Generated By LinkedIn

It might be surprising that the highest visitor-to-lead conversion ratio is generated by LinkedIn as compared to other platforms of social media like Facebook, Twitter etc. According to the facts revealed by a recent study which was done by Hubspot, it was revealed that the conversion rate generated by LinkedIn was 2.74%. This rate is greater than those of Facebook and Twitter! Not just greater, but this rate is 3 times the rate of Facebook and Twitter. From this, we can learn that users use social media to help them make buying decisions for almost all products and services, inclusive of insurance service.

Reason 2: Expand Your Reach and Brand Awareness

As there are millions of users using LinkedIn who actively search and update all their profiles with their company information, there is a great potential for some of those users to click on your company’s page through other user’s article or profile, and later add your LinkedIn company page and start following your company. Now this, is a great opportunity for you to leave a positive image by offering relevant, useful content, and presenting your agency as a trusted and established source if information. The brand awareness of your business can be increased if this is done.

Reason 3: Search Engine Optimization

It is of utmost importance for you to increase visibility of your company across the net so that maximum users are aware of your services or products. If you want to be visible, you need to be seen in search results, and LinkedIn helps you do so. LinkedIn’s company pages also appear on Facebook and Twitter, and not just in search results or LinkedIn’s own search engine searches.

Now you know you are only losing all these opportunities simply by not being on LinkedIn. Here are few things you need to do in order to leverage LinkedIn:

  1. Invest some time to grow your presence on LinkedIn
  2. Refresh and update your content regularly, relevant to your consumer’s needs, and post timely content.
  3. In order to determine things which resonates the best, monitor likes, comments and shares.

We hope that these 3 reasons convince you how important it is to use a LinkedIn company page. Don’t kill more time! Time to use LinkedIn company page!