Today’s markets a are way ahead in terms of competition, services and products. Even though the prospects look ideal and less complicated , the margin for error has been negligible and close of what absolute Zero could be referred as to in terms of incidence. Hence, it can be seen to have a virtual world of markets that may exist within a hand’s reach, yet you just don’t get the right things at the right time, when all that your efforts were needed. Definitely, seasons exist on the internet and you just need to vitally get the right things to work. And nothing more scores on the internet than paid campaigns.
With the recent turnout, it can be observed that online retailers are getting sophisticated and dynamic with the sole intention of staying ahead in the competition, Hence it is always an uphill battle that needs total efforts to even sustain in the market. As with any entity on the internet, there are tweaks, tips and special clauses that can get you some relief of the high tension that builds up on the internet. Though there are no miraculous solutions to the cause, certain strategies cab boost the productiveness of your efforts to get the better of the markets on the internet.
Strategically analyze the cross-device conversions
The means of online business was once linear and it meant only through the websites with a series of banking procedures and lots more of formalities. But the world today is a totally new paradigm that does indicate multiple source of access to the services and products of your business. Keeping an eye on the trends and transitions of the devices that are being utilized gets you more grip on the analysis and isolation of the customers that follow up the audience on the internet. Moreover, you can imbibe reforms and improvisations to suit and convert the business.
Prioritize and categorize bestsellers and top performers
Your products are important, and so is the seasonal preposition of the markets. So, within the phase of a season, you can only be assured to have more audience that you just need to have the right business. So, quintessentially, the bestsellers are the most precious and the prospects should just be aggressive and no effort should be left out to disclose the gaps. Many times, though it might not work as you would have wanted, but with the observations, patience has to pay off. Just keep shopping procrastinators on top of your thought process and you will have better control on your prospects in the market.
Observe your competitors for the same products or services
Competition is everywhere, even though not cruel, the existence does bring in trouble that is at times inevitable. In some of the context, though competitors does get you better advantage, but by far, on the internet competitors are bane that you need to live with on every front. A brief approach into the context of relative analysis with the competitors could gain you some useful insight that could eventually be used to improve the performance of the markets online.
Google has been developing the strategies within to cleanse the look and feel in the global context. Quite evidently, the focus and the commitment have paid off to deliver ever clearer and transparent services from Google. The efforts to clear up the mess has not been a surprise move by Google, but only fewer times did Google consider the better prospects for those contrasting ad services on Google. In has been reported the new expanded text ads has been the latest addition to the roster of Google that is supposedly believed to be more successful in the coming years.
In essence, the replacement of the old text format will allow advertisers to have more space to display their ads. In more precise terms, advertisers will be able to add another 35 characters in the headlines and a combo of 80 characters in addition otherwise, to each of their ads. However, the change is supposed to be live from 31st of January, 2017. However, the experts have opinionated that these are bound to some visible changes in the ways advertisements are bound to reach the target audience. Let us review some of the projected changes.
- Increased conversion rates
Expanded ads are just better and there is no reason on why there should be any confusion. As the subsequent outcome, there is bound to be an increase in the conversion rates as projected by the experts. It has been however observed that conversion rate was 11.19% on the new advert as compared to an earlier format that had a rate of about 8.57%, which translates into an increase of 21.9% with the change of format.
- Increased click-through rate
The early tests on WordStream have noticed that the click through rate (CTR) will increase by around 20%. The same is bound to hit the mainstream adverts for almost the whole year.
- Transition of adverts calls for that extra work
With the change, it is estimated that advertisers will have a busy time ahead. As observed, the account manager on Google has to engage in migration of all the old adverts into an expanded format which calls for a great deal of work, to begin with. This, however, is not bound to bother the lower crest of the advertisers but has to be a great deal of work for the big shot advertisers.
Conclusively, it is a great deal of change from Google and possibly the biggest update to date in the context , even though it might look a little derailed from the mainstream efforts from Google in the last few years. Although it is quite obvious that the transition to the new format has a lot of benefits in store, just waiting to be pulled off. Also, the studies and the opinions of the experts have indicated the growth by around 20% in CTR on an average. Anyhow, it calls for a great deal of work and you better get the reserves with the Adwords editors, Excel, and Scripts to get the efforts on the path. It should make the efforts easier.
Optimize 360 is part of the amazing Google Analytics 360 Suite, bringing endless opportunities to the websites – its integration, marketing, and experiments. The Google Analytics 360 Suite combines capabilities like analytics, tagging, data visualization, market research, site optimization, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your firm, big small or medium gain useful insights and better results on an everyday basis. With a Premium user experience, any company can make the best of its services with the assistance of Optimize 360.
A website is the face of a company to its customers. You may or may not have heard about a company in the national news, but if someone recommends it to you, the first move is to overview their website. The impression made there cannot be hindered from that moment on by any other speculations or bad fame. It’s exactly like when you think you have to be presentable for an interview or you have to look beautiful to appear approachable. Optimize helps the content builder to bring the best of you, (your company) to your audience making it relatable.
How Optimize 360 Helps You?
Any website will have certain pages or products that attract higher levels of engagement, your analytics tools lets’ you know of these highs and lows, but the data is good enough only if used correctly. Optimize is built on the features of Google Analytics and the detailed data it provides to you. The areas in need of improvement can be identified easily and measured against your business standards to improve upon. Optimize helps you build experimental tests to determine the best of variants to generate an inexplicable user experience.
Optimize has been built to make it easier for coders as well as noncoders. With Visual Editor ‘what-you-see-is-what-you-get’, optimize has made it easier to transform your face for the world to be seen operational within minutes. It also has an advance editor feature making it possible for those extra creative coders to explore their interests in the website creation. Optimize 360 works through Google Analytics Audience Targeting to understand and make it possible communicate with a special group of viewers from a specific city, region or a country. With the optimize 360 you can even improve your customer experience with certain types or visitors, first visitors, subscribed visitors and also visitors coming from a pre-described referral. Brining more interaction and engagement with the prioritized audience brings definite benefits than shooting in the dark.
The Motley Fool, a simple investing newsletter for family and friends has reached greater heights along with Optimize 360. They saw a 26% lift in their conversion rate after running an initial test for 33 days. The company explains its experience by stating that, Optimize 360 has not only been very helpful in finding meaningful landing page wins leading to positive outcomes , but it has also saved the company a significant amount resources and time. The fast changes and implementation bring a new speed to the company’s ability to react to the market. Increased flexibility in the company’s operational situation is beneficial in many ways in the long run.
Everyone prepares extensively for the holiday season. Companies prepare for their employee holiday bonuses, and your buyers are getting ready for a shopping spree. Average holiday shoppers will start their search at least a month ahead or more to prepare for the season. This means you have to be ready to offer them what they want well in advance.
Larger e-commerce marketers begin their journey 3 months prior or even before that. There are certain guidelines that can help you achieve the best results within no time, but it requires work put in to the back end to prepare for the optimal holiday season.
Here are some strategies to help you bring a high level of interaction with your buyers specifically in the holiday season.
Step 1: Review your previous year
It is crucial to analyze the previous year’s performance to find your popular pages during the season, popular holiday products, and promotional content sales and non-sales. Without these analyses, your SEO will be based on assumptions, and that can be as dangerous as assuming you are going to sell all your products in the first 5 minutes.
Step 2: Revisit your web rankings
The next step is to use the previous findings to define year after year performances. Knowing this data will help when you use it at its fullest capabilities. Web rankings showcase the popularity among your viewers.
You may find out that some of your previous popular pages have lost their ranking in recent years; it just shows opportunity for you to try bringing some of your new products to the limelight.
Step 3: Identify new content needs
So far all historic data has been gathered in the previous steps, now it’s time to process it into insightful, useful information.
Identify the trends, what the viewer is looking for, and what are your keywords for superior content. Prioritize the content and create an editorial calendar to keep track and improve efficiency. You can also use software for organized content production.
Step 4: Improve availability
The search engine will suggest your website to the viewer only if it has the keywords available. It’s important to attract new traffic, but it’s also equally important to keep your current visitors. The informative and essential pages like FAQ’s, return policies, order cancellation, and help centers should be within the viewers grasp and prominent. All customers are in a rush, and the most convenient option is the first option.
Step 5: Bring new deals to offer
The new deals offer page are one of the most viewed pages, and they need to be updated very often. It shows your involvement and the viewers are kept up-to-date. The content displaced has to bring excitement about the holiday season in the reader’s mind to keep them occupied until the season arrives. Leaving the deals page empty until the season arrives reduces your relevant search traffic, which is highly inadvisable.
The holiday season is the prime time for shopping, and the biggest event of the year in retail; the best deals, availability, and superior content can help you bring the house down like any other market leader.
Google is always known for conducting extensive research to perfect their searching and marketing strategies, and one of the fruitful features is the Expanded Text Ads (ETA). It has focused on how the visibility of a text can improve the reach of ads among the public, and therefore, it soon started offering more text space for ads via ETA.
What’s new in ETA?
- More text space for headlines and descriptions
Google now offers more space for the headline text, such as 60 characters displayed in two lines, and 80 characters display of descriptions. Previously it was just 25 characters for the former, and 35 characters for the latter.
- Device specific ads, especially, mobile-friendly
In ETA, mobile-first preference is taken into consideration, but it supports a variety of devices. This gives flexibility in targeting devices with our preferred percentage of the ads. We can even frame our ad campaigns based on the devices from which we get more traffic.
- Responsive fitting as per the size of the devices
This is an intriguing feature as people use a variety of devices ranging from smartphones, PCs, tablets, etc. Google ensures that ads get automatically adjusted to fit the screens, and it presents a better view.
- DFSA to display suitable landing URL
It allows Demographics for Search Advertising (DFSA) meaning we can assign different landing pages based on the type of search a user performs. This enhancement ensures that the user does not leave the website just because he/she needs to search inside the website again for the appropriate page.
- Text Ads even in Google Maps
Ads in Google maps drive more sales for locally searched stores, with at least 28% of the search group making a purchase. As we all know, Google Maps are gaining popularity day-by-day, and it is mostly used on the go, so the chances of getting a business page is really high.
What it takes away and why?
Though Google has added a lot of new useful features to present an exceptional experience through Ad Words, Analytics, etc., it has also taken way the most conventionally used measure to determine whether the advertiser gets business through the displayed ads.
Google will no longer measure the conversion rate of an advertisement, with the number of clicks. As better measures are available, it is the right time to suspend the outdated ones.
Is it really useful for advertisers?
The new ETA by Google concentrates on the benefits that an advertiser gets, rather than on the features it supports or technical issues it faces. Statistics have shown that there is an increase in the conversion of ads to business by 45.91%, and a19.11% decrease in the amount spent as part of Google Ads. This is what an advertiser really looks for, and kudos to the Google team for helping its users by every possible means.
A lot of people feel that marketing is something really boring, and they hate the thought of even doing it. Though at times you might come across someone who says there’s never a better time if you wish to market something, the thought that comes next is usually inevitable. What do people do as digital marketers? What is at the core center of digital marketing?
If you are a data scientist, an analyst, or a C-level executive, the jobs look intriguing and fascinating just like it has always been in the digital era. Yes, it’s about compelling messaging, storytelling, branding, starting and developing communities, and much more. However, based on methodologies and experiences, there is a more profound thing here. The job of a digital marketer is to understand how a human behaves, through research.
A lot of efforts go into tracking and making attempts of figuring out how software and machines could be harnessed to sense and decide human activities for getting actionable intelligence and insights which can offer good value to the targeted audience. This is the core portion of the work of digital marketers.
Humans are unique and fascinating creatures. One can certainly claim that we humans are almost the same and react typically and have predictable ways of behaving. However, the truth is that our minds can feel a limitless range of emotions, which often translate into different actions, unlike machines which abide strict rules set by the designer of the creators.
There could never have been a better time for becoming a digital marketer to learn and assess human behavior. Because in this era, we have amazing tools which can track various kinds of data show us a number and make total sense. The data can come from anywhere. Sensors made use of it to get climate info, posts on or to social networking sites digital images or videos, business transaction data, cell phones or GPS signals, etc! Data analytics are everywhere. A lot of these dates are public and can be tracked and quantified to use for purposes in the marketing world. From generating tailored content and segmenting the audience to funnel optimization, and more!
Buzzsumo is one good tool that enables you to track how your content is spread over social media. Then there is Marketing Automation which is a technology which enables one to track basically everything that is going on the web at the most fundamental levels.
It does not matter if you’re a huge organization or a tiny startup, these six important tips can help you greatly find success in digital analytics, regardless from which sources you’re measuring your metrics such as mobile apps, websites, social media data, or even marketing.
1) Master the fundamentals before you go for advanced stuff
Many organizations have short term goals, but cannot even obtain fundamental digital tracking analytics that are implemented on the website. The benefits from analytics certainly comes from the ability to obtain an integrated view of the customer. But you need to master the basics, and only later dive into the more complex analytics. The basics are basic for a certain reason. If you cannot have a firm foundation with proper data comprised of all systems, the integrated data will only be flawed, causing bad decision making. You need to accept the fact that your business will take its time to transition from small to big.
2) Don’t seek perfection
While you are trying to build a firm foundation and going towards better analytics, you must not be discouraged. There will still be a lot of gains that could be made through proper analysis of the data through web analytics, or the social network or mobile app data. Only later is it better to go with their total integration with CRM and other systems. Just because there is something very specific you have sought and haven’t got, doesn’t mean you are wasted. Forget perfection and try gaining valuable insights along the way.
3) Don’t bother about rights and wrongs
The best report of analytics is that one which answers the raised business question. There can’t be a ‘right’ answer or a single report. Dense analytics comes through the data usage for answering a business query. Hence, what sort of reports you must use, what data you need to collect, what sort of analytics you must do, all depend on requirements of the business you run. Do not stick to previously hailed guidelines, and do not refrain from doing something unique just because others tell you it is wrong.
4) People over technology
You can always do better if you have a smart group of people with inexpensive or free tools than when you have pricey tools with no proper team. However, people usually work with large organizations with less or no analytical resources. You cannot get proper analytics without analysts. Tools cannot perform how a human brain can. It is better to have an enthusiastic team to bother about analytics, than leave it in the hands of technological tools.
5) Grass isn’t greener
It’s not difficult to feel the grass seems greener; that a switch in the vendor can help you. It is not a new vendor who’s the solution for the problem, but the time you put in tidying, redesigning, and amending your implementation when you are going through the process of implementing a fresh vendor.
6) Don’t measure if you can’t manage
You should not analytics if you are not going to do anything about it. When you collect data and statistics, you must know what to do further and also know how that action can affect your cause.