“Google announced it will be able to spend up to twice the average daily budget.”
What does this new update mean?
Website traffic is based on services or products, timing & ocean. If we analyze the Paid & Organic traffic of any website through analytics or other tools, we will find that it has ups & downs based on days. During festival seasons it’s too high & during the holidays season it’s too low. It alldepends on timing.
This new update is dedicated to these types of situations. Google will now be able to use twice your average daily budget based on these conditions. For example, iffor any particular day you are getting high click and conversion volume/conversion rate then Google will automatically raise your daily budget limit for those days& you will get the benefits of timing.
Benefits of budget update:
You can see in the above screen shot theupdatenotification from the Google support page. Essentially this is saying thatGoogle will automatically adjust your budget based on traffic volume whether high or low while maintaining your monthly budget limit. Due to this update, your adcould be visible too often as compare to normal days based on historical data & timing.
Over delivery and your daily budget
It begs the question that if Google can spend over your budget (twice the daily budget) then how much will it affect the monthly budget? What amount to set for the daily budget?
Google’s answer is that “over a month-long billing cycle, you won’t be charged more than your daily budget would’ve allowed for over 30.4 days.”
Note:30.4 is the average number of days in a month (365 days in a year / 12 months = 30.417). Google multiplies your daily budget by this number so we know what your budget should be over the course of a month.
We can understand this logic here by example:
Let’s say you set your budget at $5 a day and your billing cycle is 30 days. Over the course of the month, you notice that your charges vary. Some days you’re charged $2, on others you’re charged $10. But at the end of the month, your charges won’t exceed $152 (that’s 30.4 multiplied by your $5 budget). So even though your campaign costs tipped above and fell below your $5 budget from day to day, at the end of the month, you’re still charged no more than what you budgeted.
Our conclusion is that although daily traffic costs can vary up & down but at the end of month, you will see your costs within the limits that you had set and expected.
Users like to get information about a product, service or person before making their buying decisions. Especially with local businesses, customers like to directly call before visiting any physical location. In these situations, Call Only ads are the best solution for advertisers. Call Only is an important and popular type of search ad. Using Call Only ads, you can receive direct inquiries through phone calls.
There are many advertisers growing their client’s businesses through phone calls from Google search on mobile. September 21st, 2017, Google announced an important update related to Call Only ads. This is the first time Google will show ad extensions with Call Only ads. This has resulted in positive increases in click-through rate due to advertisers now being able to show more information with product or service ads as well as giving users more reason to click on the ad.
Here is the list of extensions for Call Only ads, which advertisers will now see live with their ads.
- Location Extensions – Shows business location with the ad and helps users who like to visiting store, office or physical locations.
- Callout Extensions –Displays attractive offers and unique services like contact us 24*7, Free Wi-Fi etc.
- Structured Snippets –Advertisers can show information about businesses or services. For example, if you are the lawyer and deal with personal injury cases then you can show the type of case such as car accident, bike accident, bus accident etc.
If you are looking for more inquiries through phone calls for your business, then Interactivizecan help to setup and manage your PPC campaigns at an affordable price. Call us 844-NTRCTVZ (687-2889).
Google ad extensions are very important for making text ads attractive. AdWords experts experience that after using ad extensions, click percentage & conversion increases. Site Links, Call Outs & Snippet Extensions are extending search ads &creating more information for users.
Studies say that smart phone users are continuously increasing. In the last few years, Google has been continuously making many changes to search ads, character limits & extensions. On August 2017, a new update was released by Google about search ad extensions on mobile devices. We know that screens of mobile phones aresmall with the new update compressing search ads with extensions in a single line &tappable format.
Update1: User friendly tappable site links
Sitelinks make it easy for users to reach pages on a website directly to get information such as a store hours page, product pages and more from a Google AdWords ad. In the following image, we can see how looking at a search ad on a mobile devices used to appear before this update.
After this announcement by Google, we can now see this new site link look with both horizontal buttons and larger vertical links:
This new site link look is more attractive & friendly for users to move tabs right to left & left to right on mobile. These updates increase probability of clicks & conversions.
Update2: More readable callouts and snippets
Using Call Outs & Snippet Extensions, you can add extra information about your business such as facilities – 24*7 Support, $0 Fee etc. as well as types of services.
In the above image, we can see the new ad format & it shows that Google now has updated both ad extensions& appears in-line with text ads.
Previously both extensions appeared separately & showing below the ad copy but now it appears in a single line with ads. According to Google this new looks will make your ads more informative and engaging.
If you are looking any help or want to start an AdWords campaign for your business then please feel free to contact Interactivize . You can call us 844-NTRCTVZ (687-2889).
Search ad campaigns connect advertisers directly to their audience by showing ads for users search queries on Google. Keywords are the base of text ad campaigning, right keyword targets generates profit while irrelevant keywords deplete your account budget. With Relevant keywords & ad chemistry, you can win more leads. Quality score is one of the important measurement scales for monitoring the keywords & ads for making a profitable campaign.
Basis of Keyword Quality Score:
- “how relevant ads are to targeted keywords”
- “quality of ad copy”
- “how targeted are users to landing page content”
If keyword quality score is high then you can image that your campaign is properly setup with greater chances of earning profit but if scores are 5 or less, than that is an indicator that a campaign structure review is needed.
In May 2017, Google announced important updates for a deeper understanding about quality score changes & history. The new changes made by Google give flexibility by having a deeper understanding of QS metrics that allows you to act on new insights with ease.
Previously you had to move your courser over keyword status for info about quality score performance behavior.Let’s first take a look at the older option for QS recognition:
Here, this floating bubble shows you whether you were performing above or below average in these three areas (expected CTR, ad relevance, landing page experience). To make things a bit easier, Google has added 7 new status columns to the Keyword tab giving importance to the individual component of each keyword Quality Score.
- Ad relevance
- Landing page experience
- Expected CTR
- Quality score (hist.)
- Ad relevance (hist.)
- Landing page exp. (hist.)
- CTR (hist.)
Google did this to give you a clear picture of the keyword current Quality Scores. You can see it by going on keywords selection -> Column -> Modify Column ->Select metrics -> Quality score
Historical Data of Quality Score:
Additionally, the newer version allows greater leverage with four columns of historical data with which to work.Historical data is keenly important for the betterment of campaign performance. You can identify with historical data byselecting the “day” segment of your keyword report. This will display the daily Quality Score value at the end of each day.
Google understands that “the mistakes of the past prepare us for the future.” Thus, it has given an improved and new reporting tool which contains our previous data so that we can learn from it and make better management decisions if QS is dropped.
If we learn this new reporting and understand it in a better way, then it makes it simple for us to uncover specific areas like landing page experience& ad performance in our campaign. In conclusion, we are saved from guess work and perhaps driving the campaign in the wrong direction.
Advertising on social media platforms is one of the most common aspects of today’s digital advertising world. The reason we choose social media structures like Facebook, Instagram, Twitter and the likes is that they provide access to a wide base of customers in one place. This does become a potential platform for marketing campaigns.
But is it really worth it? Do Facebook advertising campaigns really bring about positive results? Let us have a look.
Benefits of Facebook advertising:
A majority of your audience is present on Facebook. Thus, there are high chances that you will find potential customers in the database. With around 22 billion ad clicks per year, Facebook is bringing business to new and established entrepreneurs across the globe.
- Advertisement fees
There are two aspects to the advertising processes on Facebook. First, contrary to popular belief Facebook advertisements are not free. You are getting organic leads from the advertisements posted, but they come for a price. On the other hand, compared to what the online marketing channels charge, Facebook charges only a fraction of the total amount and provides a bigger client base. Thus, Facebook is practically and essentially free for the marketing campaigns.
- Targeting capabilities
Facebook comes with amazing targeting capabilities. Not only are there different kinds of advertisements like pictorial ads, video ads, and the likes, but you can reach out to people all across the world, even the President of the United States.
One of the best aspects of Facebook marketing is remarketing. This is the process of reaching out to those people who have already visited your page on Facebook and foster an interest in your products. These are leads are on-the-fence. Facebook helps convert these leads into successful ones, giving high conversion rates for partially-convinced customers.
- Lookalike audiences
What happens once you have found yourself a strong audience base? You clone it to get more clients. The process is simple. Facebook has a new feature called ‘Lookalike Audience’ where it will narrow down your potential clients to a list of custom clients and then find you similar customers from their database. This helps your ad reach out to more people.
There have been situations where the news of Facebook ads being fraud was doing the rounds. But, essentially, over the years, Facebook has provided budding entrepreneurs with a platform to expand themselves. There are two aspects to promotion and marketing. In one situation, you can increase your brand presence, popularity, and visibility taking help from the social media platform. But, more importantly, you would need conversions on the leads. The objective of any advertising campaign is to build the base of customers and that is where Facebook stands up amongst the rest.
Facebook makes things comfortable for entrepreneurs and marketing campaigners by customizing the ads. For instance, if you want visitors from your Facebook page directed to your website, the ad will be custom-made accordingly. Teamed with Instagram, the marketing platform of Facebook works rather well for businesses.
Source: Disruptive Advertising
B2B marketing is one of the most common forms of marketing these days. This is the process in which you are selling your products or services or running marketing campaigns of the same to other businesses for multiple reasons. This can be for general operations such as office work or supplies, or for selling the same product to other consumers or even in the form of a dealing between a wholesaler to a retailer.
So, how do we make such a B2B promotional campaign a success? Here are some ideas to follow.
Step 1: Research
This is the first and the most fundamental concept of the B2B promotional campaign. This is pretty much the key to every successful campaign. The first question you ask yourself before any such marketing strategies are formulated is, what forms my target audience and how do I connect with them? This is the question that needs to be answered first, backed with sufficient data. Once this part of the research has been taken care of, here are certain aspects to focus on: how do my potential customers behave? What are their social profiles like and what are they expecting from your sales team? What are the challenges faced by them on a regular basis and how your product or service can form a solution to that?
Step 2: Planning
Once the basic research phase has been covered, we move on to the planning stage. This can only be taken up once you have significant data pertaining to your potential client base. This would include jotting down a set of objectives, the possible methods to be followed and some measures to be taken up for emergencies. Good planning is imperative for a successful campaign.
Step 3: Implementation
Implementation is one of the most important parts of a marketing campaign. This is where you get down to business and initiate the process. People tend to falter even after having the best plans and strategies, due to a lack of implementation. Reaching out to the customers on the right platform will be the key to this concept. It is best to opt for mobile devices like the smartphones and tablets for this purpose.
Step 4: Optimizing performance
So you have the perfect plans and strategies in place and have started implementing them gradually, so is next? Performance is essential for a B2B marketing campaign. Optimizing performance from the resources at your disposal for the campaign will be important. For this, it is best to run a lot of tests on your marketing activities to ensure their efficiency.
Step 5: Reporting and analyzing
Once the B2B promotional campaign has been worked out, it is essential to look back and tabulate a report of its success in order to analyze the campaign and propose solutions for future events. It is also important to make a note of the conversion rates instead of just focussing on brand awareness. A thorough study will help you devise better plans for the future campaigns and increase brand visibility.
Source: Tomorrow People
Google has been one big improviser with one update after the other. Though we have seen many updates till date, the last one to send ripples across was the final panda update from Google. The later stages saw a bit lift on the aesthetics with major changes to the ways ads are displayed on SERPs. And as with the latest observations, Google continues to tweak how online consumers receive content through the organic and paid listings on the search engine.
However, when it comes to Search Engine Marketing, there are two categories that can be broadly classified. One is Pay Per Click (PPC) and the other Search Engine Optimization (SEO). Though, both the categories are used in a pattern that suits the need of the campaign or marketing strategies. And most commonly, one is favored over the other. But, with the recent observations, it has been evident that the combo really works wonders for marketing online.
Though there are numerous reasons on why PPC campaigns vary and form a distinct prospect as compared to SEO, there are more reasons on why these should be used together. Below are some of the reasons that indicate the advantages of using PPC and SEO.
- Leveraging PPC’s Keywords
One of the basic prospects of getting both together is the leveraging the keywords that lead to better visibility on the SERPs
- SEO uncovers high-performance keywords
Keywords are vital, if you do have to get the right ones for the PPC, it is always better to get the high-performance keywords to get the roster with SEO efforts.
- Real-time Parameters
When an ad is endorsed, it is quite obvious that the content is searched every now and then. So getting the content up there on the SERPs alongside PPC is the only ways to get the trust of the potential customers.
- Targeting keywords with the use of SEO
Once, you have accessed and acquired the keywords, it is only through the SEO efforts that get you to target the keywords.
- Assisted conversions
PPC is an integrated Ad platform that gets your contents displayed to your intended customers. But conversions are really a new dimension that gets in with more parameters included.
- Improve quality of PPC campaign
When SEO has been used simultaneously with PPC, generally the quality of the campaign is significantly increased than otherwise.
- Branding on SERP
If both SEO and PPC are used together, it has been observed that branding is elevated and drives more chances in brand building.
- More leverage on the visitors to the site
As with the PPC campaigns, it is important to get that the content remains accessible and trusted to the interested customers that can only be enabled if the SEO is successful.
- Provision for the use of Sitelinks to promote key content
With the use of PPC and SEO together, there is scope for using site links bring customers closer to impart the additional information through the campaign.
- Space for changes and key improvisations
As with general notion, the use of both SEO and PPC together can provide a great deal of space to include improvements and changes as and when needed.
So It more or less noticeable that today’s search landscape has demands that can be met if an integrated approach is implemented with the thought of qualified consumers to meet what they need to readily deliver the best for the marketing aspects.
Source: Search Engine Land