7 Reasons Your Site Is Not Ranking in Search Results
Search ranking is quite fluctuating. One day, you see your website soaring among the top rankings, gaining a multitude of traffic and the next day when you think you cracked the Google results, you would see the rank fallen down drastically.
Or it could be, despite your sincere efforts and best practices you know to optimize search results, you are not regarded for specific keywords on the search engine. Here are some of the reasons what you should do to simply optimize your rankings.
- Have A New Website?
Have patience. Some keywords take longer time to rank high, maybe like months. A new site gets indexed after 2 to 3 weeks of its launch, which becomes a part of search engine results after this period, but with no guarantee of higher or lower rankings.
You can check if your website is indexed or not by typing the site: yoursite.com in Google. If it displays no results, it means your site hasn’t been indexed. You can manually find your site too, though Google usually finds it on its own if your website is anyway liked with Web elsewhere through articles published on your site, blogs, even if linked with social sites.
- High Volume Short Tail Keywords
There was a time when short tail, high volume keywords was the rule. The content used to circulate around these keywords, phrases, and webmasters would build the keywords rich link and could just watch their website gain higher rankings in results.
However, such strategies do not work anymore. Websites using long keyword rich links were penalized for providing deflecting content by using unnaturally acquired keywords.
Now, using short keywords will drive more audience and traffic to your site whereas, long focused keywords will drive the targeted traffic.
- Content Quality
‘Thin’ content is the content you should not post at all. Thin content is the content which is posted by the webmasters just for the sake of adding content to website. This way the real value of the content gets lost.
There are two types of such content, one that can also result in manual action against your website; other – the content which even if not posted will work the same as when posted. This type of content is useless.
- Have Involuntarily Blocked Google From Your Site?
There may be chances, you could have unintentionally or without you being aware of have, blocked Google from accessing your site. The most common of such errors is in robots.txt file. For this to check, just visit the backend and if you get to see something like this:
You have blocked Google from accessing the site. Fortunately, remove this code and you can better the situations.
- Are You Making Use of On-Page SEO
On page SEO can do wonders to your site. Make proper use of tags like H1, H2, and H3, use bulleted lists, use Meta tags and descriptions. These things are loved by Google bots and reward you by providing better ranking.
- Do You Have Enough Inbound Links?
Linking is the way to go! A properly linked website, among other pages of the website, will help Google bots in crawling through the pages, thus making its work easier. Use anchor tags and links to do this. You may also work hard to achieve external links by directory submissions and social bookmarking.
- Do You Have a Mobile Responsive Website?
With the recent release of Mobilegeddon, Google has started punishing websites which are not mobile friendly by snatching the top positions from them. So, if your site is not yet mobile friendly, it is high time that you work on this.
Search Engine, SEO